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4Select
Long cardio and strength floor with wooden flooring and large windows

By business type

Growth for fitness chains and franchises across every location

4Select helps fitness chains and franchises grow with one brand, one playbook and one view across all locations. A dedicated consultant works so every location follows the same process and you see the same numbers everywhere. For your club: one brand, one playbook and one reporting view across the locations of a fitness chain or franchise.

4Select helps fitness chains and franchises grow with one brand, one playbook and one view across all locations.

The problem

Every location does it slightly differently

In a chain or franchise, growth often depends on how well each location follows up. One location replies in a minute, another the next day. Local ads run with different messages, and head office sees totals but not the reason behind the gaps.

That makes scaling hard. A new location starts from scratch, and good practice from the best location never reaches the others.

Selectorized strength machines in a dark-toned gym

How 4Select does it

A shared playbook with room for local reality

We set the brand positioning and the playbook once, then roll it out per location with local adjustments. Read about organisational clarity and reporting.

Every location keeps its own team and local character, while head office sees the same numbers. See how lead follow-up is set up the same way in each club.

  1. 01

    Define the brand and playbook

    One positioning, one offer structure and one follow-up process for every location.

  2. 02

    Roll out per location

    Each location gets the same set-up in Dialanta, with local pages, forms and campaigns.

  3. 03

    Compare on one view

    Reporting shows cost per lead, reply speed and conversion per location side by side.

  4. 04

    Spread what works

    We find the best-performing practice and carry it to the other locations.

Hands-on

What your consultant works on

Your consultant keeps the locations aligned and works with head office and local managers.

  • 01

    Compare locations

    We look at results per location and find where the gaps are.

  • 02

    Align local campaigns

    Local ads and content follow the brand message while using local details.

  • 03

    Coach local teams

    Short, practical feedback for the sales team of each location.

  • 04

    Check website and local pages

    Pages and forms per location are reviewed against the leads they produce.

  • 05

    Support new locations

    A new location starts from the existing playbook instead of from scratch.

  • 06

    Report to head office

    One clear summary and a short call set shared priorities.

How it runs

Runs in Dialanta

With 4Select Club, every location uses the same system for leads, conversations, memberships and reporting, while head office sees the whole picture. Your consultant works inside it, so brand and operations share one set of numbers.

The lead manager and AI agents give each location a consistent first reply, and Dialanta Vibe supports location websites and forms. See how we use Dialanta to run and measure this for your club.

Outcomes we steer

The numbers we report.

These are the numbers we steer and report per location and for the group. We promise visibility and action, not specific values.

Cost per lead
Ad spend divided by leads per channel. It shows which sources deserve more budget and which to stop.
Speed to lead
Time between a lead and the first reply. Fast replies are the simplest lever for a better conversion.
Show-up rate
Share of booked trials and tours that actually happen. It tells us whether reminders and expectations work.
Churn
Members leaving per month. It shows whether growth is building or only replacing what leaves.
“We're very happy with 4Select! They communicate very well and are always willing to help us optimize our lead flow. Great job!”
Njoy Fitness Manager, Google review, 5 stars

Questions

Good to know.

Strength floor with benches and cable machines in a dark gym
Dumbbell rack and benches against warm wooden wall panels

Related

Works best together

Which package fits

Choose by ambition, not by club type.

3 pillars

  • Strategy
  • Marketing
  • Sales

Choose 4Select Grow when you want more leads, faster follow-up and more sign-ups. €999 per month.

4 pillars

  • Strategy
  • Marketing
  • Sales
  • Retention

Choose 4Select Club when you also want to run the whole club in one system: memberships, schedule, member app, Hub, On Demand and retention. €1,199 per month.

For a group, Grow means one playbook for leads and follow-up in every location; Club adds memberships and retention in the same system. How the plan applies to several locations is agreed in a strategy call.

Both start with the one-off €5,999 Foundation, exclude ad budget and cancel monthly.

See pricing

Explore further

The pillars, a case and the price.

See how 4Select grows your business in under 3 minutes

Cardio bikes and treadmills along a long wooden floor

Next step

Ready to grow your business in members and revenue?

We grow health & fitness businesses. Your own growth consultant, working for you inside Dialanta.

See pricing
  1. 15-minute video callFree and without obligation.
  2. We look at your numbersLeads, show-up rate and retention.
  3. No sales pitchYou leave with at least two growth points you can use right away.

Territory protection. We work with a maximum of one club per 25,000 residents. Your local competitor can't hire us for the same area.