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4Select
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Netherlands

Movement Marketing or 4Select: two ways to fill your agenda

Movement Marketing is an Amersfoort-based agency for PT, EMS and boutique studios, offering brand strategy, social ads and appointment setting, according to its own site. Other services are not described there. This page compares scope and working model, not who is better. Choose by who should run the work and whether you need retention, which at 4Select requires the Club partnership.

Movement Marketing is an Amersfoort-based agency for PT, EMS and boutique studios, offering brand strategy, social ads and appointment setting, according to its own site.

Overlap

Where Movement Marketing and 4Select overlap

Movement Marketing is an Amersfoort-based agency for PT, EMS and boutique studios, offering brand strategy, social ads and appointment setting, according to its own site. Other services are not described there.

The other side

Who is Movement Marketing?

Official source: Movement Marketing website

Compared 9 November 2026.

According to its website, Movement Marketing helps personal training, EMS, small-group, Pilates, slimming and boutique studios get qualified leads and a fuller agenda. It is based in Amersfoort and says it is active across the Netherlands.

The site describes three building blocks: brand strategy, social lead generation with on-brand ads, and appointment setting, where incoming leads are followed up by WhatsApp, phone and reminders. It states a no cure, no pay model for lead generation and appointment setting, offers a free clarity call as the first step, and says it works with one type of studio per region.

Based on the company's own website.

  • Prices and contract terms: not published on its site.

Strengths

What Movement Marketing does well.

Reading only Movement Marketing's own site, these are the things it highlights.

  • It specialises in studios such as PT, EMS, Pilates and boutique clubs, and says it does not use template ads or recycled campaigns.
  • It combines brand strategy with on-brand social media advertisements built around the studio's ideal client profile.
  • It handles appointment setting itself, following up leads by WhatsApp and phone and sending reminders.
  • It describes a central client system in which every lead arrives, so studios can see results month by month.
  • It states that it works with only one type of sports business per area, and that leads are not shared with other studios.

Difference

Questions to ask before you choose

Use the same buyer questions with every provider, Movement Marketing and 4Select included. Where Movement Marketing publishes nothing on a point, we say it is not published and do not read that as absence.

  1. 01

    Who runs the work?

    4Select is specialist-run: a named growth consultant implements and optimises strategy, marketing, sales and retention with you. How Movement Marketing staffs and runs delivery is not published on its site, so ask for it in writing.

  2. 02

    Is retention covered?

    At 4Select, retention work (attendance, engagement and churn analysis, club action and lifetime-value tracking) requires 4Select Club and runs in Dialanta. 4Select Grow covers marketing and sales only. See retention. Movement Marketing's retention scope: see its official source below.

  3. 03

    Software you run yourself, or a specialist who runs it?

    Dialanta works independently if you want to operate the software with your own team. 4Select adds specialist implementation and ongoing optimisation on top. Pick the model that matches the time and skill your team has.

  4. 04

    What does it cost?

    4Select: Foundation €5,999 one-off, then 4Select Grow €999 or 4Select Club €1,199 per month, excluding ad budget and cancellable monthly. See pricing. Movement Marketing's prices are not published on its site; ask for a written scope and price.

  5. 05

    Which pillars do you need?

    Check each against the four pillars: strategy, marketing, sales and retention. The right choice is the one that covers the gaps in your club today.

Choose Movement Marketing if...

  • You run a PT, EMS or boutique studio and want a focused social-ads-to-appointment service.
  • You want a performance-linked structure for lead generation and appointment setting.
  • You are comfortable keeping the rest of your software and sales approach as it is.
  • You want to compare scope and price in writing first: Movement Marketing's pricing is not published on its site.

Choose 4Select if...

  • You want a specialist team to implement and keep optimising strategy, marketing and sales for your fitness or health club.
  • You want retention work as well. It requires the 4Select Club partnership (€1,199 per month).
  • You want a cancellable monthly partnership after the €5,999 Foundation. Trade-offs: the Foundation is paid up front, ad budget is extra, and 4Select works only with fitness and health clubs.

Different models suit different clubs. Compare what each option covers against what your club needs, and ask every provider the same questions.

Questions

Good to know.

Four pillars

Three pillars, choose Grow. All four, choose Club.

Strategy, marketing, sales and retention, run as one connected system.

4 pillars

  • Strategy
  • Marketing
  • Sales
  • Retention

3 pillars

  • Strategy
  • Marketing
  • Sales

  1. 01Strategy

    We define your local positioning, restructure your pricing and memberships for higher margins, and steer your growth monthly on real numbers.

    How we do it

  2. 02Marketing

    We build and run high-intent Meta Ads and Google Ads campaigns, optimise your Google and AI search visibility, and turn your website into a qualified lead engine.

    How we do it

  3. 03Sales

    Dialanta's AI agents contact every lead within 60 seconds via WhatsApp and phone, while we train your team with structured tour-to-sign-up playbooks.

    How we do it

  1. 04Retention

    We launch your branded member app, enable cross-club access via Dialanta Hub, add home workouts via Dialanta On Demand, and flag at-risk members before they cancel.

    How we do it

See how 4Select grows your business in under 3 minutes

Treadmills under multicoloured LED lights

Next step

Ready to grow your business in members and revenue?

We grow health & fitness businesses. Your own growth consultant, working for you inside Dialanta.

See pricing
  1. 15-minute video callFree and without obligation.
  2. We look at your numbersLeads, show-up rate and retention.
  3. No sales pitchYou leave with at least two growth points you can use right away.

Territory protection. We work with a maximum of one club per 25,000 residents. Your local competitor can't hire us for the same area.