Skip to content
4Select
Indoor cycling studio with rows of bikes lit by blue light strips

Netherlands

TriplePro or 4Select: how to choose a fitness marketing partner

TriplePro's reviewed page covers marketing, strategy, follow-up and retention themes, so both offers reach beyond ads. The page does not say how retention work is scoped. This page compares scope and working model, not who is better. 4Select retention work requires the Club partnership.

TriplePro's reviewed page covers marketing, strategy, follow-up and retention themes, so both offers reach beyond ads.

Overlap

Where TriplePro and 4Select overlap

TriplePro's reviewed page covers marketing, strategy, follow-up and retention themes, so both offers reach beyond ads. The page does not say how retention work is scoped.

The other side

Who is TriplePro?

Official source: TriplePro fitness marketing page

Compared 9 November 2026.

According to its fitness marketing page, TriplePro is a full-service online marketing agency based in Groningen that says it has worked since 2008. The page is aimed at gyms, personal trainers and boutique studios, and describes a 40+ person team of specialists.

Its page lists local visibility, conversion-focused campaigns steered by data dashboards, and follow-up through e-mail flows, reminders, trial follow-up and retargeting. It also lists services across strategy, website and webshop, SEO, GEO, ads, social media and content.

Reviewed on 9 November 2026: the Dutch-language fitness marketing page. It describes local visibility, lead and sign-up campaigns, e-mail flows and trial follow-up, member value and retention themes, and a free growth scan.

  • Prices and contract terms: not published on the reviewed page.
  • Whether retention work is a separate package or part of every engagement: not published on its site.
  • Which software its team works in: not published on its site.

Strengths

What TriplePro does well.

Going only by what TriplePro publishes on the reviewed page, these are the areas where it puts its emphasis.

  • It targets different types of prospects, such as trial seekers, lifestyle clients and returning members, with their own approach.
  • It describes steering on membership value and retention, not just reach.
  • It offers a wide service list in one agency, from strategy and website to ads, social and content.
  • It offers a free growth scan as the first step.
  • It states it can take over the whole process from strategy to content production and ads.

Difference

Questions to ask before you choose

Use the same buyer questions with every provider, TriplePro and 4Select included. Where TriplePro publishes nothing on a point, we say it is not published and do not read that as absence.

  1. 01

    Who runs the work?

    4Select is specialist-run: a named growth consultant implements and optimises strategy, marketing, sales and retention with you. How TriplePro staffs and runs delivery is not published on its site, so ask for it in writing.

  2. 02

    Is retention covered?

    At 4Select, retention work (attendance, engagement and churn analysis, club action and lifetime-value tracking) requires 4Select Club and runs in Dialanta. 4Select Grow covers marketing and sales only. See retention. TriplePro's retention scope: see its official source below.

  3. 03

    Software you run yourself, or a specialist who runs it?

    Dialanta works independently if you want to operate the software with your own team. 4Select adds specialist implementation and ongoing optimisation on top. Pick the model that matches the time and skill your team has.

  4. 04

    What does it cost?

    4Select: Foundation €5,999 one-off, then 4Select Grow €999 or 4Select Club €1,199 per month, excluding ad budget and cancellable monthly. See pricing. TriplePro's prices are not published on its site; ask for a written scope and price.

  5. 05

    Which pillars do you need?

    Check each against the four pillars: strategy, marketing, sales and retention. The right choice is the one that covers the gaps in your club today.

Choose TriplePro if...

  • You want one agency for a wide marketing mix, including website, webshop, ads and content.
  • You want to start with a free growth scan.
  • You prefer a Dutch full-service agency that also serves clients outside fitness.
  • You want to compare scope and price in writing first: TriplePro's pricing is not published on its site.

Choose 4Select if...

  • You want a specialist team to implement and keep optimising strategy, marketing and sales for your fitness or health club.
  • You want retention work as well. It requires the 4Select Club partnership (€1,199 per month).
  • You want a cancellable monthly partnership after the €5,999 Foundation. Trade-offs: the Foundation is paid up front, ad budget is extra, and 4Select works only with fitness and health clubs.

Different models suit different clubs. Compare what each option covers against what your club needs, and ask every provider the same questions.

Questions

Good to know.

Four pillars

Three pillars, choose Grow. All four, choose Club.

Strategy, marketing, sales and retention, run as one connected system.

4 pillars

  • Strategy
  • Marketing
  • Sales
  • Retention

3 pillars

  • Strategy
  • Marketing
  • Sales

  1. 01Strategy

    We define your local positioning, restructure your pricing and memberships for higher margins, and steer your growth monthly on real numbers.

    How we do it

  2. 02Marketing

    We build and run high-intent Meta Ads and Google Ads campaigns, optimise your Google and AI search visibility, and turn your website into a qualified lead engine.

    How we do it

  3. 03Sales

    Dialanta's AI agents contact every lead within 60 seconds via WhatsApp and phone, while we train your team with structured tour-to-sign-up playbooks.

    How we do it

  1. 04Retention

    We launch your branded member app, enable cross-club access via Dialanta Hub, add home workouts via Dialanta On Demand, and flag at-risk members before they cancel.

    How we do it

See how 4Select grows your business in under 3 minutes

Coach guiding a member through a strength exercise

Next step

Ready to grow your business in members and revenue?

We grow health & fitness businesses. Your own growth consultant, working for you inside Dialanta.

See pricing
  1. 15-minute video callFree and without obligation.
  2. We look at your numbersLeads, show-up rate and retention.
  3. No sales pitchYou leave with at least two growth points you can use right away.

Territory protection. We work with a maximum of one club per 25,000 residents. Your local competitor can't hire us for the same area.