Members who stay longer.
4Select helps gyms, fitness clubs, boutique studios and health clubs in the Netherlands and Belgium keep members longer with a member app, Dialanta Hub, Dialanta On Demand and early churn signals. 120+ clubs and locations work with 4Select, and members stay on average +5 months longer.
Included in
Retention keeps the members you win, so they stay longer.
The problem
Members leave quietly
- Members cancel too soonMembers leave within months, so growth has to start over every time.See the fix
- Too little value for members to stayA membership that is only access to a building gives members little reason to stay.See the fix
- No signals about who is about to leaveYou find out about a cancellation when it arrives, too late to act.See the fix
- Members train in one place onlyMembers who travel or want variety cancel, because they can only train with you.See the fix
What the 4Select consultant does
People do the work. The system runs it.
4Select is the carpenter. Dialanta is the hammer.
What the 4Select consultant does
- Reads churn and attendance data every month
- Writes the retention plan for your club
- Coaches reception on cancellation conversations
- Sets up the member app, Dialanta Hub and Dialanta On Demand
- Reviews the results each month and adjusts the plan
What 
does
- A retention radar that flags members who train less
- Your branded member app with classes, training and nutrition
- Dialanta Hub and Dialanta On Demand inside the app
How 4Select does it
How 4Select keeps members
- 01
Read the data
Visits, bookings and payments show who stays and who drifts.
- 02
Engage members
Welcome, milestones and progress moments build a habit.
- 03
Act on risk
Members who fade get a timely, personal follow-up.
- 04
Give them an app
A branded app keeps your club close to every member.
What we do
Retention, tool by tool.
Data analysisWhat it gives you4Select reads your member data and shows who is at risk and what keeps members.Read more 
Member appvia 4Select ClubWhat it gives youA branded app where members book, train and stay in touch with your club.Read more 
Member engagementWhat it gives youWelcome, milestones and progress moments that build a habit and keep members longer.Read more 
Churn preventionWhat it gives youFlag members at risk and act before they cancel.Read more 
Dialanta Hubvia 4Select ClubWhat it gives youMembers visit other Dialanta clubs from their own app. Your club sets its guest price and keeps 100%.Read more 
Dialanta On Demandvia 4Select ClubWhat it gives youCoach-led home workouts on phone and TV that members unlock for €4.99 a month.Read more 
Dialanta softwareWhat it gives youThe all-in-one AI fitness software your growth consultant works in.Read more
Outcomes we steer
The numbers we report.
Retention is judged by how long members stay. These numbers are steered and reported, with no promised values.
- Average membership length
- Months a member stays.
- Members at risk handled
- At-risk members flagged and contacted.
- Member app adoption
- Members who use the app.
- Extra revenue per member
- Revenue from coaching, scans and add-ons on top of the fee.
“We've been in the fitness world for a while now and have seen quite a few things. We recently partnered with 4Select, and it's been great so far! The back office is quite comprehensive, yet remains clear and easy to understand for the sales/front desk team – something we really appreciate. What also stands out is the excellent communication with Arjan and Roel: fast, personal, and wonderfully direct. And honestly... the way they sometimes push us to achieve the desired results is truly remarkable!”
Nuno de BritoGoogle review “After 20 years of managing my own website and marketing campaigns, I entrusted 4Select with taking over at the beginning of January. I haven't regretted it for a second! Lots of high-quality leads and excellent software for effectively following up on them. This has resulted in many new customers. Thanks, Roel!”
Bram TimmermanGoogle review “A great and enjoyable collaboration. Quick response times, clear communication, and proactive problem-solving are at the heart of 4Select. I highly recommend them.”
Henk SmeetsGoogle review “We're very happy with 4Select! They communicate very well and are always willing to help us optimize our lead flow. Great job!”
Njoy Fitness ManagerGoogle review “We are very satisfied with the services provided by 4Select. They deliver effective strategies and have taken our gym to new heights. The partnership has been invaluable, and we look forward to continued success together!”
Joke SeveryGoogle review
Questions
Good to know.
Retention is how long members stay and how much they spend while with you. Longer membership makes each member worth more without paying for another lead.
The growth calculator uses an estimate of five extra months (12 to 17) of average membership. It is an indication, not a guarantee.
Yes. With 4Select Club, members use an app with your business's branding. The app is one tool in a wider retention plan.
Yes. With 4Select you get more return, because we read the data and keep optimising your business.
Progress scans give members a visible reason to keep going. See the VisBody M60 page.
Retention is part of 4Select Club at €1,199 per month, excluding ad budget and cancellable monthly. The Foundation is a one-off €5,999.