Skip to content
4Select
Plate-loaded strength machine in a dark gym next to a window

Belgium

Creative Edge or 4Select: specialist or generalist?

Creative Edge offers retention automation, so both offers can reach members after they join. This page compares scope and working model, not who is better. Choose by who should run the work and whether you need retention, which at 4Select requires the Club partnership.

Creative Edge offers retention automation, so both offers can reach members after they join.

Overlap

Where Creative Edge and 4Select overlap

Creative Edge offers retention automation, so both offers can reach members after they join.

The other side

Who is Creative Edge?

Official source: Creative Edge website

Compared 9 November 2026.

According to its website, which is written in Dutch, Creative Edge is a marketing agency in Antwerp. It describes its offer as tailored marketing carried out by people and strengthened by AI, for Flemish SMEs. The site names a single point of contact who knows the business.

The services listed include websites and apps, tailored marketing with one dedicated marketer, smart automation with AI voice agents and lead follow-up, and content and video. The site covers several sectors, such as automotive, hospitality, construction, retail, real estate and sports clubs, and shows a range of case studies.

Based on the company's own website.

  • Prices and contract terms: not published on its site.

Strengths

What Creative Edge does well.

These points come from Creative Edge's own public website. They show what the agency says it offers to small businesses.

  • Serves many sectors, so a business with unusual needs can find a partner who handles websites, content and automation under one roof.
  • Describes a layered approach: visibility first, then customer acquisition, then automation as the business grows.
  • Offers AI voice agents and automation to answer calls, follow up leads and plan appointments, according to its services page.
  • Publishes its pricing openly on the site, which makes it easy for small businesses to compare before getting in touch.
  • Provides content and video production, including on-location shoots and social content, alongside websites and apps.

Difference

Questions to ask before you choose

Use the same buyer questions with every provider, Creative Edge and 4Select included. Where Creative Edge publishes nothing on a point, we say it is not published and do not read that as absence.

  1. 01

    Who runs the work?

    4Select is specialist-run: a named growth consultant implements and optimises strategy, marketing, sales and retention with you. How Creative Edge staffs and runs delivery is not published on its site, so ask for it in writing.

  2. 02

    Is retention covered?

    At 4Select, retention work (attendance, engagement and churn analysis, club action and lifetime-value tracking) requires 4Select Club and runs in Dialanta. 4Select Grow covers marketing and sales only. See retention. Creative Edge's retention scope: see its official source below.

  3. 03

    Software you run yourself, or a specialist who runs it?

    Dialanta works independently if you want to operate the software with your own team. 4Select adds specialist implementation and ongoing optimisation on top. Pick the model that matches the time and skill your team has.

  4. 04

    What does it cost?

    4Select: Foundation €5,999 one-off, then 4Select Grow €999 or 4Select Club €1,199 per month, excluding ad budget and cancellable monthly. See pricing. Creative Edge's prices are not published on its site; ask for a written scope and price.

  5. 05

    Which pillars do you need?

    Check each against the four pillars: strategy, marketing, sales and retention. The right choice is the one that covers the gaps in your club today.

Choose Creative Edge if...

  • You run a small business in Flanders, possibly outside fitness, and want one marketer who also builds your website and content.
  • You want published starting prices and the option to buy a single service such as a website or video shoot.
  • You need Dutch-language, locally based support in the Antwerp area.
  • You want to compare scope and price in writing first: Creative Edge's pricing is not published on its site.

Choose 4Select if...

  • You want a specialist team to implement and keep optimising strategy, marketing and sales for your fitness or health club.
  • You want retention work as well. It requires the 4Select Club partnership (€1,199 per month).
  • You want a cancellable monthly partnership after the €5,999 Foundation. Trade-offs: the Foundation is paid up front, ad budget is extra, and 4Select works only with fitness and health clubs.

Different models suit different clubs. Compare what each option covers against what your club needs, and ask every provider the same questions.

Questions

Good to know.

Four pillars

Three pillars, choose Grow. All four, choose Club.

Strategy, marketing, sales and retention, run as one connected system.

4 pillars

  • Strategy
  • Marketing
  • Sales
  • Retention

3 pillars

  • Strategy
  • Marketing
  • Sales

  1. 01Strategy

    We define your local positioning, restructure your pricing and memberships for higher margins, and steer your growth monthly on real numbers.

    How we do it

  2. 02Marketing

    We build and run high-intent Meta Ads and Google Ads campaigns, optimise your Google and AI search visibility, and turn your website into a qualified lead engine.

    How we do it

  3. 03Sales

    Dialanta's AI agents contact every lead within 60 seconds via WhatsApp and phone, while we train your team with structured tour-to-sign-up playbooks.

    How we do it

  1. 04Retention

    We launch your branded member app, enable cross-club access via Dialanta Hub, add home workouts via Dialanta On Demand, and flag at-risk members before they cancel.

    How we do it

See how 4Select grows your business in under 3 minutes

Cardio and strength equipment by windows with a forest view

Next step

Ready to grow your business in members and revenue?

We grow health & fitness businesses. Your own growth consultant, working for you inside Dialanta.

See pricing
  1. 15-minute video callFree and without obligation.
  2. We look at your numbersLeads, show-up rate and retention.
  3. No sales pitchYou leave with at least two growth points you can use right away.

Territory protection. We work with a maximum of one club per 25,000 residents. Your local competitor can't hire us for the same area.