Will you set our prices for us?

We propose a structure and the reasoning behind it, with data from your business. You decide, because you know your market, costs and members best.

Should we discount to win members?

Usually not as a habit. We look at when an offer helps, such as a clearly timed intro, and when it attracts members who leave quickly.

Does this need 4Select Club?

No. The review works with any setup. With 4Select Club, memberships, direct debit and retention signals are in one system, which makes tracking easier.

Can you help with contract terms?

We review length, freeze rules and cancellation flow from a growth and retention view. Legal wording stays with your own adviser.

How does this link to sales?

The sales team needs a structure they can explain simply. See [sales process design](/sales/sales-process-design) for how conversations are shaped around it.

Is it part of the monthly partnership?

Ongoing strategic guidance is included. Club is EUR 1,199 per month and Grow EUR 999, excluding ad budget, cancellable monthly after the Foundation start.

Bright cardio and strength floor with moss walls

Memberships built to attract and keep

4Select helps gyms, fitness clubs, boutique studios and health clubs in the Netherlands and Belgium earn more per member with a clear pricing and membership structure that fits the local market. 120+ clubs and locations work with 4Select, and clubs see on average +20% revenue growth in the first year.

Included in

Your price list shapes who joins and how long they stay.

For whom: Gyms, fitness clubs, boutique studios and health clubs in the Netherlands and Belgium
What you get: Tiers, terms and offers that support growth and keep members longer.
How long: Set up in the Foundation, then reviewed every month
What Dialanta does: Memberships and direct debit set up per plan

The problem

How a price list limits growth

Many clubs inherited their price list. A base membership, a premium one, a few add-ons and a discount that was meant to be temporary. Nobody remembers why a tier exists, and staff explain the options differently each time. New staff learn the exceptions before the rules, and the exceptions end up becoming the offer. Our growth strategy decides which of these matters first.

The effects are quiet. Prospects hesitate in front of too many choices. The best offer is hidden. Discounts attract people with a weak reason to stay, and the members who would pay more are never shown a reason to. A structure that is easy to understand also makes your lead follow-up easier, because the conversation has fewer detours.

Structure also drives retention. Contract length, freezing rules and how people move between tiers all shape churn. Read retention as a growth strategy for why this matters.

What the 4Select consultant does

People do the work. The system runs it.

4Select is the carpenter. Dialanta is the hammer.

The 4Select consultant

Compares your prices and contracts with the local market
Looks at which memberships members choose and keep
Proposes a clearer structure with an entry, a main and a premium option
Plans how to introduce changes to current and new members

Runs in

Memberships and direct debit set up per plan
Revenue and member mix per membership
New offers tracked from lead to sign-up

How 4Select does it

A structure you can explain in one minute

We look at what members actually use, who joins on which tier and where people drop out. Then we propose a short set of options with a clear logic, and agree which questions your team should ask before recommending one. We keep the logic simple enough that a new advisor can explain the choice in one minute without a cheat sheet.

The new structure connects to the joining flow: your funnels, your trial process and your billing. For clubs with 4Select Club, memberships and direct debit are set up in the same system. Add-ons such as the VisBody M60 body scan, and retention with 4Select Club, are available on request, and we weigh whether they belong in the structure.

01
Review the current offer
We list every tier, add-on, discount and contract term, with the number of members on each and how long they stay.
02
Find the friction
We look for confusion at the point of joining, tiers that nobody picks and terms that lead to early exits.
03
Design the options
A short set of memberships with one clear difference between each, plus rules for trials, freezes and upgrades.
04
Roll out and track
The team is briefed, the site and forms updated, and we follow conversion and churn tier by tier.

Outcomes we steer

The numbers we report.

We steer and report these numbers to judge the structure. They are measures we follow closely, not guaranteed outcomes.

Trial-to-member conversion: Share of trial visitors who join, tracked by offer. A confusing structure often shows up as a weak step here.
Mix by tier: Share of members on each membership. It shows whether the tiers are chosen as designed or ignored.
Churn: Members leaving per month, by tier and contract type, so the structure can be adjusted where people exit.
Member lifetime value: Total revenue per member over their stay. It tells you what you can afford to spend to win one.
Add-on uptake: Share of members who take add-ons. It shows if extras are relevant and well presented.

“After 20 years of managing my own website and marketing campaigns, I entrusted 4Select with taking over at the beginning of January. I haven't regretted it for a second! Lots of high-quality leads and excellent software for effectively following up on them. This has resulted in many new customers. Thanks, Roel!”

Bram Timmerman, Google review, 5 stars

Questions

Good to know.

Next step

See what this could be worth to your club.

Open the growth calculator

See pricing