A webshop that sells while you train members
4Select helps gyms, fitness clubs, boutique studios and health clubs in the Netherlands and Belgium add revenue with a small webshop that fits the brand and connects to the website. 120+ clubs and locations work with 4Select, and the average lead-to-member conversion is 50%.
Included in
A club webshop lets people buy a trial pass, a package or merchandise at any hour, without a call or a visit.
- For whom
- Gyms, fitness clubs, boutique studios and health clubs in the Netherlands and Belgium
- What you get
- Sell trial passes, packages and merchandise online and turn every buyer into a lead.
- How long
- Ongoing, with a monthly check of the numbers
- What Dialanta does
- The shop connected to your website
The problem
Selling only at the desk limits your club
If people can only buy by calling or walking in, you lose everyone who decides in the evening or on their phone. Merchandise and packages sit unsold, and buyers who never become members are never followed up.
A webshop adds a second sales channel that works at any hour, and every buyer becomes a lead you can talk to.
What the 4Select consultant does
People do the work. The system runs it.
4Select is the carpenter. Dialanta is the hammer.
The 4Select consultant
- Chooses a small range that fits your brand
- Sets up the shop and the product pages
- Plans how members and visitors find it
- Reviews sales and adjusts the range
Runs in 
- The shop connected to your website
- Orders and revenue in the same reports as your leads
- Messages to members about new items
How 4Select does it
Choose the offer, build the shop, connect the orders
4Select decides which products earn their place: trial passes, starter packages, coaching, merchandise. Then the shop is built into your website in the same look and wording.
Every order is tied to a person in your lead system, and your lead follow-up takes over from there.
- 01
Choose the offer
We pick the few products that fit your club and your members, with clear prices.
- 02
Build the shop
Products, checkout and confirmation are set up in your club's look and tone.
- 03
Connect the orders
Each buyer lands in your lead system with the product they bought.
- 04
Promote and tune
The shop is added to your campaigns, social posts and e-mails and tuned on what sells.
Outcomes we steer
The numbers we report.
We report what the shop adds to the club. These numbers are tracked, not promised.
- Orders
- How many purchases come in and which products sell.
- Revenue from the shop
- Income from passes, packages and merchandise.
- Buyers who become members
- The share of buyers that join after their first purchase.
“We've been in the fitness world for a while now and have seen quite a few things. We recently partnered with 4Select, and it's been great so far! The back office is quite comprehensive, yet remains clear and easy to understand for the sales/front desk team – something we really appreciate. What also stands out is the excellent communication with Arjan and Roel: fast, personal, and wonderfully direct. And honestly... the way they sometimes push us to achieve the desired results is truly remarkable!”
Questions