A brand that looks like your club
4Select helps gyms, fitness clubs, boutique studios and health clubs in the Netherlands and Belgium get more members with a consistent brand that makes the club look professional everywhere. 120+ clubs and locations work with 4Select, and the average lead-to-member conversion is 50%.
Included in
Your brand is what people remember after they see your website, your posts and your front door.
- For whom
- Gyms, fitness clubs, boutique studios and health clubs in the Netherlands and Belgium
- What you get
- Logo, colours, typography and tone, applied the same way everywhere.
- How long
- Ongoing, with a monthly check of the numbers
- What Dialanta does
- The agreed look applied to e-mails, posts and pages
The problem
A mixed-up look makes a club forgettable
Many clubs grow a brand by accident. The logo is stretched on one page, the colours differ between the website and Instagram, and the flyers use a third font. Each piece is fine on its own. Together they look unsure.
Prospects read that as a signal. A consistent look feels professional and trustworthy before anyone has said a word, and it makes your website, social media and ads work harder.
What the 4Select consultant does
People do the work. The system runs it.
4Select is the carpenter. Dialanta is the hammer.
The 4Select consultant
- Reviews your logo use, colours, typography and tone
- Writes a short brand guide for your team
- Applies the look to website, social, signage and merchandise
- Checks new material for consistency
Runs in 
- The agreed look applied to e-mails, posts and pages
- One place for your brand material
How 4Select does it
Set the rules once, then use them everywhere
We start from your positioning: who you are for and how you want to be seen. From there we define a small, practical set of rules for logo use, colours, typography and tone of voice.
Brand and visual optimisation is part of the Foundation. We then apply the rules to your website, social channels, signage and merchandise, so the look stays the same as your club grows.
- 01
Review what exists
We look at your logo, colours, fonts and the places they appear today.
- 02
Set the rules
A short guide covers logo use, colours, typography and tone, written for your team.
- 03
Apply it
The look is applied to your website, social channels, signage and merchandise.
- 04
Keep it consistent
New material follows the same rules, so the brand stays recognisable.
Outcomes we steer
The numbers we report.
Brand work is checked by consistency and by what visitors do next. These are tracked, not promised.
- Consistency across channels
- Share of website, social and print material that follows the brand guide.
- Trial bookings from branded pages
- Bookings that come from pages and campaigns in the new look.
- Direct and branded search
- People who look for your club by name.
“We are very satisfied with the services provided by 4Select. They deliver effective strategies and have taken our gym to new heights. The partnership has been invaluable, and we look forward to continued success together!”
Questions