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4Select
Long cardio line with plants and a wooden floor

A club analysis that shows where growth is hiding

4Select helps gyms, fitness clubs, boutique studios and health clubs in the Netherlands and Belgium get more members by finding where growth is held back, from your market and funnel to your numbers. 120+ clubs and locations work with 4Select, and clubs see on average +20% revenue growth in the first year.

Included in

A club analysis is a clear picture of how your club performs today: where leads come from, how many become members, how long members stay and what each is worth.

For whom
Gyms, fitness clubs, boutique studios and health clubs in the Netherlands and Belgium
What you get
A clear picture of your leads, members and revenue, so the plan rests on your own numbers.
How long
Set up in the Foundation, then reviewed every month
What Dialanta does
Current funnel numbers pulled from one place

The problem

Most clubs steer on feeling

Many owners know how busy the club feels, but not how many leads came in last month, how many turned into members or why members left. Each part of the club has its own tool and its own numbers, and no one has put them side by side.

Without that overview, money goes to the loudest idea. A club analysis replaces opinion with a short, honest list of what is working, what is leaking and what to fix first.

What the 4Select consultant does

People do the work. The system runs it.

4Select is the carpenter. Dialanta is the hammer.

The 4Select consultant

  • Studies your market, competitors and catchment area
  • Goes through your lead, trial and member numbers
  • Walks your funnel as a prospect would and notes where it breaks
  • Writes up where growth is held back and what to fix first

Runs in Dialanta

  • Current funnel numbers pulled from one place
  • A baseline report to compare against later
  • Lead sources and conversion per step

How 4Select does it

Measure first, then decide where to grow

4Select looks at the whole journey from first lead to leaving member. We collect the numbers you already have, fill the gaps and turn them into a few clear findings and priorities.

The result feeds straight into your growth plan and KPIs, your positioning and your pricing strategy.

  1. 01

    Collect the numbers

    Leads, trials, members, cancellations and revenue are gathered from the sources you use today.

  2. 02

    Walk the journey

    We follow a lead from first contact to membership and note where people wait, drop out or get confused.

  3. 03

    Find the biggest gaps

    Findings are ranked by what they cost your club, not by how interesting they are.

  4. 04

    Agree the priorities

    You get a short list of what to fix first and which numbers will show progress.

Outcomes we steer

The numbers we report.

The analysis ends with a baseline. These are the numbers we measure first and report on afterwards. They are tracked, not promised.

Leads per month
How many people ask about your club, split by source.
Lead-to-member conversion
The share of leads that become paying members.
Average membership length
How many months a member stays on average.
Revenue per member
What a member is worth over the full membership.
“We are very satisfied with the services provided by 4Select. They deliver effective strategies and have taken our gym to new heights. The partnership has been invaluable, and we look forward to continued success together!”
Joke Severy, Google review, 5 stars

Questions

Good to know.

Next step

See what this could be worth to your club.

Open the growth calculator
See pricing