optional add-on
The VisBody M60 3D body scan: progress members can see
4Select helps gyms, fitness clubs, boutique studios and health clubs in the Netherlands and Belgium get more members by turning 3D body scans into a clear intake and sign-up moment. 120+ clubs and locations work with 4Select, and the average lead-to-member conversion is 50%.
The VisBody M60 is a 3D body scanner that turns a vague goal into a clear starting point.
- For whom
- Gyms, fitness clubs, boutique studios and health clubs in the Netherlands and Belgium
- What you get
- A body scan at the trial visit shows every prospect their starting point and goal, so they join faster.
- How long
- Ongoing, with a monthly check of the numbers
- What Dialanta does
- Scan bookings captured as leads
The problem
Goals are easy to set and hard to prove
New members arrive with a goal such as feeling stronger or losing weight. Weeks later, the mirror and the scale tell mixed stories. Without a clear reference point, motivation fades and doubt grows. Clubs that sell coaching programmes feel this most, because the price of coaching needs to feel justified from the first week.
Trainers feel it too. A progress conversation based on memory is weak. A conversation based on a visual record is concrete, and it makes the coach's advice easier to trust.
A scan alone does not fix this. It needs a place in the journey: at the trial, at the start, at set intervals. That is a question of sales process and membership structure as much as hardware.
What the 4Select consultant does
People do the work. The system runs it.
4Select is the carpenter. Dialanta is the hammer.
The 4Select consultant
- Plans how the scan fits into your intake and membership offer
- Writes the intake flow and what to say after the scan
- Trains the team to explain results to prospects and members
- Reviews how scans turn into sign-ups and renewals
Runs in 
- Scan bookings captured as leads
- Follow-up after the scan sent automatically
- Sign-ups from scans in your reports
How 4Select does it
Introduce the scan as part of the journey
Because the scan is an optional add-on, we first check whether it fits your club model, space and audience. Not every club needs one, and the Dialanta software works well without it. If it fits, we plan where it appears in the member journey and how it is priced or included.
Then we prepare the staff conversation and the marketing around it. A scan that nobody talks about stays in the corner. A scan that is part of the intake becomes part of why people join and stay. Where it fits, the scan can support your growth strategy as a clear differentiator, not as a gimmick. We also keep expectations honest. A scan is a tool for a conversation, not a diagnosis, and it works best where coaching and follow-up are already strong. If those are not in place yet, we sort them out first and add the scan later, so the investment has something to stand on.
Read how clubs earn with the VisBody M60 and see retention with 4Select Club for keeping members longer.
- 01
Check the fit
We look at your audience, floor space and positioning to decide honestly whether a scan supports your growth goals.
- 02
Place it in the journey
We decide where scans happen: during a trial, at the start of a plan, and at agreed check-ins afterwards.
- 03
Train the conversation
Staff learn how to explain results simply and link them to the next step, without medical claims.
- 04
Promote and measure
Content, landing pages and follow-up messages present the scan, and we track what it does to conversion and retention.
In detail
Where the VisBody M60 fits in your club
At the trial visit
A scan shows a prospect their starting point and goal, which makes the join decision easier.
For progress
Repeat scans give members a visible reason to keep training.
Optional
The scanner is an optional add-on under Sales. It is not required for any plan.
Observed, not guaranteed
Results we mention are observed in clubs, not promised for yours.
In detail
The VisBody M60 at a glance
A short overview of what the scanner is and where it fits in your club. It is an optional add-on, added only when it suits your club.
- What it is
- A 3D body scanner from Visbody that measures body shape and composition in a short, standing scan.
- What members get
- A clear visual report they can keep and compare with later scans, so progress is easy to see.
- What your team gets
- A concrete starting point for intake, goal setting and every follow-up conversation.
- Where it fits
- Trial and intake, personal training, membership upgrades and regular progress reviews.
- How it is offered
- Optional add-on on request. The device is purchased separately and is not part of the one-time start (€5,999) or the Grow and Club plans.
In detail
The business case for the VisBody M60
Optional, added only when it fits your club.
- Revenue it creates
- A paid coaching layer between fitness-only and personal training, and a stronger case for a higher start-up fee when a scan is part of onboarding.
- Process it improves
- A structured intake, clear goals and regular progress moments that give your team a reason to talk to members.
Outcomes we steer
The numbers we report.
We steer and report the following measures if you add the scan. They show whether it supports growth, and we do not promise any change in advance.
- Scan uptake
- Share of trial visitors and new members who take a scan, showing whether it is offered consistently.
- Trial-to-member conversion
- Conversion of scanned versus non-scanned trials, compared over the same period.
- Repeat scan rate
- Share of members who return for a follow-up scan, a sign that progress tracking holds attention.
- Churn
- Cancellation rate of scanned members compared with similar members who were not scanned.
- Add-on revenue
- Income from paid scans or upgraded memberships, set against the cost of the equipment.
“We're very happy with 4Select! They communicate very well and are always willing to help us optimize our lead flow. Great job!”
Questions
Good to know.
- More in sales
- Included in the monthly partnership: see pricing
- Growth calculator
- Related: Sales training & coaching
- Related: Sales systems
- Related: Lead follow-up
- Problem: Leads not followed up fast
- Problem: Too dependent on individual staff
- Problem: Low trial-to-member conversion
- Read: How to make serious money with the VisBody M60
- 4Select compared with Fitness Marketing Boost