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4Select
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Retention

Members see little reason to stay

When a membership is only access to a building, price is the only reason to stay or leave. 4Select helps gyms, fitness clubs, boutique studios and health clubs in the Netherlands and Belgium solve this, and 120+ clubs and locations work with 4Select, and members stay on average +5 months longer.

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When a membership is only access to a building, price is the only reason to stay or leave.

Sound familiar?

Three signs you have this problem

  • Members train a few times, then drift away.
  • The only extra you offer is a discount.
  • Members ask for training plans or home workouts that you cannot give.

Why it happens

A structure problem, not just a retention one.

Members stay when they get results and feel part of something. If your offer ends at the door, a cheaper club can take them.

Apps, classes, guest access and content are usually separate tools. Combined in one member experience, they work much better.

How 4Select does it

People do the work. The system runs it.

4Select is the carpenter. Dialanta is the hammer.

What the 4Select consultant does

  • Sets up your branded member app with classes, plans and look
  • Introduces Dialanta Hub and Dialanta On Demand to your members
  • Plans how members are invited and onboarded
  • Writes the messages that show the benefits at the right moment
  • Reviews use each month and improves what members value

What Dialanta does

  • Your branded member app with classes, training and nutrition
  • Dialanta Hub: members visit other Dialanta clubs
  • Dialanta On Demand: coach-led home workouts on phone and TV
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“We're very happy with 4Select! They communicate very well and are always willing to help us optimize our lead flow. Great job!”
Njoy Fitness Manager, Google review, 5 stars

FAQ

Good to know.

Related

More on retention

See how 4Select grows your business in under 3 minutes

Women doing leg-strap work on Pilates reformers

Next step

Fix this in your club. Book a consultation.

We grow health & fitness businesses. Your own growth consultant, working for you inside Dialanta.

See pricing
  1. 15-minute video callFree and without obligation.
  2. We look at your numbersLeads, show-up rate and retention.
  3. No sales pitchYou leave with at least two growth points you can use right away.

Territory protection. We work with a maximum of one club per 25,000 residents. Your local competitor can't hire us for the same area.